If a Pay per Click advertising campaign
is
properly created and submitted to Google, it can frequently appear
online the same day that it has been created.
1. VISITORS.
(targeted and
motivated visitors)
A motivated visitor
is a visitor to your website who has arrived there because they
are directly interested in the product or service that you have
to offer. Visitors to your website who have no interest in the
product or service that you have do offer are a waste of time.
Everyone agrees that in
order to sell a product or service on the Internet you need to have
motivated and targeted visitors
(visitors looking for your
product) come to
your website.
2. GETTING MOTIVATED
VISITORS TO YOUR WEBSITE.
Make no mistake, there is
only one method (without spam) to bring
motivated visitors to your website. That method is through the
use of well-designed and maintained search engine advertising.
for example, consider "Pay per Click (PPC)"
advertising. "Pay per Click" advertising is like a magnet
bringing only those potential customers who are looking for your
product or service to your website.
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3. WEBSITE DESIGN.
The design of your
website should ooze with and convey reliability, honesty, and
trustworthiness.
If your visitor doesn't
feel comfortable buying from you, he is likely to look elsewhere,
regardless of price.
4.
COST OF YOUR PRODUCT OR
SERVICE.
We are lucky if we have a
unique product or service. However a unique product or service
is rare. Ordinarily there are hundreds if not thousands of
competitors selling the same product or service on the Internet.
Therefore your cost becomes important. Your cost should be
competitive with your competitors. If you can provide your
service or product at a lesser cost you increase your chances of
success.
5. WHAT HAPPENS NEXT?
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Once you get visitors who
are interested in your product or service to your website, you will
be able to determine whether your website, your product and your
prices are conducive to making sales.
After all your visitors
have arrived at your website because him
(motivated visitors).
If your website
and your prices are competitive you should make a sale or at least
receive further inquiry.
Once you get visitors who
are interested in your product or service to your website you will
be able to determine whether your website design and the services
you're offering at the price you're offering persuades your visitors
to make a purchase. If it is appealing to your visitors (who,
after all are motivated to buy your product or service) they will
either buy or at least make further inquiry.
On the other hand if your
website design, or the price for your product or services does not
create sales from motivated visitors then you know that certain
changes need to be made.
Natural (sometimes called "organic") submissions is
a free process designed to transmit information about one's website to
the various search engines such as Google, Yahoo/MSN.
The submissions to the search engines are made with
the hope that the website's advertisement will be positioned on the
first pages of the various search engines when the consumer types
certain search words or phrases in the boxes provided by the search
engines.
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Basically there are 2 kinds of
advertising on the Internet.
1. Advertising through a website.
2. Advertising without a website
Both methods provide excellent advertising results. But each has its
advantages and disadvantages. for instance, Pay per Click
advertising requires payment to the search engine for every visitor
that they send to your website. Visitors to your website as a
result of Natural submissions to research engine, are free.
However, PPC advertising guarantees that your ad appears in
accordance with your agreements, but natural submissions to a search
engine does not guarantee either the placement or the acceptance of
your ad in search engine. There are other considerations between the
two methods. We recommend starting with PPC and once PPC is
successful, adding natural submissions to your advertising
campaigns.
What kind of maintenance is required in natural submission
campaigns?
Once submissions to the various
engines have been made, there should be re-submissions of each page
that's been submitted, each submission should be separated by five
or six weeks. In campaigns that we create we generally select
six-week intervals and include 12 re-submissions at no additional
cost.
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Basically (using computers) there are
two methods of advertising.
1. Search engine advertising
(Pay per Click (PPC) advertising or normal submission of
advertising).
2. E-mail advertising.
Search engine advertising can be done without creating hostility
among your prospects (spamming). However, some do spam using e-mail
advertising. we consider both methods equal. However,
e-mail advertising should only be directed at those prospects who
have requested information on the subject which is contained in the
e-mail.
Making money on the Internet is slightly
different than making money in any brick and mortar store. The major
difference, and the advantage of the Internet, is that through the
use of the Internet you can advertise worldwide at very little cost.
in a brick and mortar store the startup expenses can be very heavy.
In a brick and mortar store the employee overhead also takes a toll
etc.
While Internet advertising is not
necessarily free, in comparison to a brick-and-mortar shop, Internet
advertising cost is a fraction of that shop. After all, many new
Internet businesses can be operated from the home without employees
or additional rent etc..
Yes, each page submitted should be optimized for the search engines.
we make no pretense of fully explaining Search Engine Optimization
(Seo). Suffice it to say the complete Search Engine
Optimization includes adequate meta tag inclusion and important
keywords sprinkled throughout the document.
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A small ad describing your website is
created to be used by a selected Pay per Click search engines such
as Google,
MSN or Yahoo.
This
advertisement is sometimes called a "Sponsored Ads" or "Sponsored
Link" and when any potential client clicks on the ad, they
arrived at your website.
The ads generally appear at the top of
the page or the right-hand column of the page of the search engine
As you probably know, the previous
mentioned ads appear when the potential client who is using the
search engine does a search for a particular keyword in order to
find a product being advertised.
For your ad you would have selected certain key words that you
believe your potential clients would use to find your product or
service. Your competitors have placed similar ads with similar
keywords.
Each advertiser places a bid price on each of his keywords.
Maintenance of the ad consists of daily monitoring of each keyword
in order to maintain the most economically productive price and ad
position designed to bring about the most profit or return on
investment.
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Good question! there is no
competitor who matches services and prices.
Searching the Internet you will find no other service that provides
the following features.
For
the low price of $149.oo we will set up an account for you with a Pay
per Click The search engine of your choice.
We
require no contract.
We
provide live telephone and e-mail support.
We
research and provide our "leisure targeted search terms" for your
product.
We
provide professional writing of your search engine ad, as well as a
substantial reduction of search term costs sometimes up to 80% or
85% of the cost of doing it yourself.
We
also create the keywords and phrases targeted to your product or
service and establish secure budgets to prevent overspending.
Do Google, Yahoo & MSN accept Natural Submissions free?
Yes they do.
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Your newsman should begin to appear within about 30 days from the
time you make your submissions. However there is no hard and fast
rule. Different search engines have different time schedules
as well as different valuation of ads. So all in all much is
dependent upon the website which you are submitting and the search
engine to which you are submitting it.
Do Google, Yahoo or
MSN have Pay per Click (PPC) programs?
Google, Yahoo & MSN, each have their own
Pay per Click advertising programs. They are the leaders in
the field.
Google has the greatest traffic numbers
searching the Internet trying to buy a product or service.
Advertising on Google will attract the greatest amount of interested
customers. However for these benefits you need to pay a price.
Generally speaking the Google cost for a SearchWord's Pay per Click
position is usually higher than that of Yahoo or MSN.
Yahoo & MSN have
recently merged as far as pay per click advertising is concerned.
Therefore if you register with MSN, your ads will also appear on
Yahoo.
Yahoo's traffic numbers are second only to
Google. You will still find a great number of visitors to your sales
pitch when you participate in Yahoo's Pay per Click (PPC) program.
in addition, Yahoo's cost for a SearchWord's Payperclick position is
usually higher than that of MSN and lower then that of Yahoo.
MSN's
traffic numbers are less than Yahoo or Google's. However MSN is
currently building up their traffic and frequently bargains are to
be had. Yahoo Google and MSN are all highly respected search engines
and each produce quality traffic.
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The fastest and easiest way to get your
website listed on the first pages of the major search engines which
provide for "Payperclick" advertising, is to use the facilities of
their Payperclick advertising program. Google, Yahoo & MSN
each have Pay per Click (PPC) advertising facilities.
How
can I find the right keywords for my website?
The correct keywords/phrases (sometimes
called SearchWords) are those words that a potential client would
use when searching for the desired product through a search engine
such as Google, Yahoo & MSN.
The major search engines (Yahoo, Google
& MSN) provide free facilities wherein you can find key words which
have previously been used by others to search for a product similar
to yours.
However we find commercial programs
greatly improve the accuracy and efficiency of finding the correct
SearchWords for any given product. The best that we have found can
be seen at
http://hopurl.com/46630.
this software allows amazing flexibility with keywords.
"Long
tail" keywords usually consist of a string of keywords in excess of
three or four keywords. There are also comprised of relevant yet
less popular keywords
(although popular keywords can be included) as related to the targeted website.
it
has been written that about 56% of the buyers make inquiries using
three or more words while only about 7% use one word. In other words
most searchers for most products or services are using longer
inquiries.
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There are many choices with which you
will need to become familiar. it is frequently possible to
find hundreds of appropriate keywords for a particular product. For
example let's assume that your product is a Nikon camera. The key
word "Nikon" may be very costly a Pay per Click Search engine
because there would be so much competition for the placement of that
word, the price would have been bid very high. on the other
hand, "photographic equipment" may be nearly as effective and not
priced as high. This is in art which, if you use pay per click
advertising to an extent, you must become familiar with to protect
your return on your investment. If you don't want to spend the time
to become familiar with this art, you should hire a
professional,
it will
save you a ton of money.
Using Pay
per Click (PPC) advertising, How much does a click cost on Google,
Yahoo or
MSN?
This
is always one of the first questions asked.
Keep
in mind That "Pay per Click" is like an auction. You never
have to pay more than your budget allows regardless of the cost of
the click. just remember that (similar to being at an auction) you
can limit your bid keeping it compatible with your budget.
The
price per click of any keyword is always based upon your ad's
positioning on the search engine's website as well as how many other
people are using that keyword to link to their website. like any
other auction the more people that are bidding on that search phrase
or keyword the more expensive that word or phrase becomes. There are
keywords or phrases have a bid price of $.01 and others that may
have a bid price of $30 or $40.
Pay
per Click search engines are like auctions. For each
search/word/phrase that you want the search engine to link to your
website, you place a bid with that search engine (your monthly
budget controls the amount you might be obligated to pay).
Others may also bid on that search term. The popularity of your ad
plus the amount you bid usually determines where (on the first page)
your ad for the search phrase will be placed on the search engine.
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It
ordinarily takes an hour or two to register your account with a
search engine. This includes, determining SearchWords, creating the
ad and completing the forms for the search engine.
By
results, we mean visitors to your website. This depends upon the
popularity of your product. Your ad may well be in existence the
same day that it is set up, but you will not receive visitors until
such time as someone clicks on the ad. If you have a popular product
and you have chosen effective SearchWords then you will, almost
instantaneously, start to receive visitors to your website.
Click
prices for individual search words do change from time to time.
Frequently more than one time per day. It becomes incumbent upon the
management of a Pay per Click (PPC) campaign to monitor the prices
on a daily basis so that the placement of the ad maintains position
that is economically advantageous to the campaign. This can be
somewhat time consuming, depending upon how many SearchWords are
being used. However, correct maintenance can be a major moneymaker.
Yet one doesn't have the facilities to do this they should hire a
professional.
Pay
per Click (PPC) Search Engines display Your Website ad whenever
selected Keywords or Phrases are used by your potential client in
his search for your product or service.
You
determine the location that you want your ad placed on the search
engine as well as your allocated Pay per Click monthly budget.
Pay
per Click search engines are like auctions. For each
search/word/phrase that you want the search engine to link to your
website, you place a bid with that search engine (your
monthly budget controls the amount you might be obligated to pay).
Others may also bid on that search term. The popularity of your ad
plus the amount you bid usually determines where (on the first page)
your ad for the search phrhimase will be placed on the search
engine.
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Yes,
this all depends on the nature of the ad and sometimes is subject to
experimentation
There
are different theories about this. If the product is a simple to
understand product and price is the only issue, the higher toward
the top of the page, the better off you're going to be.
But
if it is a complicated product where price is not the only issue,
the client is likely to click on several ads to see what is being
offered. For this type of product that may be better to be third or
fourth or even fifth or six of the page. When the client is
satisfied that he is looking to add representing what he wants, that
is the ad that he will buy from.
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